BASE

E-commerce solutions for the Belgium Telecom provider

Services:

UI Design

Year:

2018

Project Summary

PROJECT OVERVIEW

Base Customer Zone

Base is the third largest Belgium mobile telecommunication operator. The Base brand is part of the Telenet Group and this project was part of a larger digital transformation.
I've initially joined the project as the second designer, sharing responsibilities with a lead UI designer, a UX designer, a product owner and a web master from the engineering team.
Eventually I've taken over the ownership of the project as the only UI designer having also the opportunity to collaborate with the dev team as they were progressing in the development phase.
THE BRIEF
The brief for this project was to streamline the user experience across all the Base eCare B2B and B2C products by adhering to the Base visual language.

Design

BASE PRIMARY COLOUR PALETTE
Base White
#FFFFFF
Base Teal
#009793
Base Grey 200
#E61135
Base Grey 400
#333333
Base Black
#11111
BASE SECONDARY COLOUR PALETTE
Base Cyan
#22B9D8
Base Blue
#19346E
Base Red
#E61135
Base Pink
#FFA5B4
Base Pink 200
#FACFD7
Base Yellow
#F5A623
TYPOGRAPHY

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