Auum AI

Transforming Limited Partner manager selection with AI-driven precision

Services:

Product Design

Year:

2025-2026
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Project Summary

The agentic AI platform built for fund manager selection

The process Limited Partners (LPs) use to source, diligence and select investment managers is broken — buried in PDFs, siloed data, and manual workflows. AuumAI is the first agentic AI platform built exclusively for LPs, designed to automate the grunt work and elevate the decisions that matter.
PROJECT OVERVIEW
AuumAI is building the AI brain for institutional capital allocators. My role was to design the entire product from scratch — translating a technically complex, AI system into an interface that investment professionals would actually trust and use every day.
I joined as founding product designer to design the entire platform from scratch — no existing product, no direct competitor, no established conventions for the category.
My work spanned five core areas:
  • GP Pipeline
  • AI Analyst conversational interface
  • Document Management
  • Portfolio Monitoring
  • AI Powered Playbooks
  • AuumAI Design System

The Challenges

Designing a category that didn't exist

A true 0-to-1 product — no competitor to benchmark, no established conventions for the category. Every design decision, from pipeline structure to AI communication patterns, had to be reasoned entirely from first principles.

Building trust into every AI interaction

LPs present AI-generated analysis to investment committees. Every output needed traceable sources, visible reasoning and confidence signalling — trust had to be felt in the interface, not just promised in the marketing.

Conversational UI for high-stakes decisions

Designing chat for financial due diligence is nothing like a consumer chatbot. Outputs include inline charts, benchmarking tables and multi-page summaries. The AI needed to signal uncertainty, cite sources and suggest next steps — all within a natural conversational flow.

Designing for human-AI conversation

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UX patterns for control, consent, and accountability

  • @ = "name an object the AI should attend to" (a fund, a criteria doc, a portfolio) — attribution of what to reason about
  • / = "name an action the AI should take" (/compare, /summarize, /benchmark, /draft-memo) — attribution of what to do
  • Human-in-the-loop checkpoint
  • Provenance chain - Sources for users who get audited
CONVERSATIONAL AI PATTERNS

A sidebar that remembers so the analyst doesn't have to

A conversational AI has perfect recall of every past chat — the interface's job is to make that memory usable, not hide it behind truncated sentences. Each conversation gets an auto-generated title that names what it was about. Timestamps replace date-math. Grouping by time window means past work is scannable by structure, not row-by-row. The AI's memory becomes a surface the analyst navigates, not one they reconstruct.
CONVERSATIONAL AI PATTERNS

The / command for users who can't afford to be misunderstood

Free-text prompts are fine for casual use. For LP analysts reviewing a Fund IV, "compare X and Y" has to mean exactly that. The / pattern turns the action into a typed object the user chooses deliberately — /compare, /summarise, /draft-memo — so the AI isn't parsing natural language for intent it could misread.
CONVERSATIONAL AI PATTERNS

The @ references for people who can't afford ambiguity

Fund names overlap. Documents drift across versions. "Our EM portfolio" could mean three different things. Natural-language prompts ask the AI to resolve that ambiguity and hope it guessed right. @ removes the guess — each reference binds to a specific record at composition time, so the AI inherits precision it would never generate on its own.
CONVERSATIONAL AI PATTERNS

Human-in-the-loop checkpoint

Silent assumptions are the hardest kind of error to catch — the answer looks confident and plausible and is quietly wrong. So AuumAI never assumes. At every branch, the options surface with the usual choice pre-selected. One click to confirm, one click to override.
CONVERSATIONAL AI PATTERNS

Provenance chain

Every number in an AuumAI response is bound to the document it came from — GP Score, rationale, paragraph, retrieval timestamp. Click a figure, open the proof. Compliance teams don't ask where the 18% IRR came from; they click on it.

Key user needs

GP Triage

As an Investment Analyst, I need to automatically score and triage inbound GP requests so I can focus my time on the most promising managers and stop missing opportunities due to bandwidth.

Document Extraction

As an Investment Analyst, I need to extract key data points from DDQs and pitch decks instantly so I can spend my time on analysis and judgement rather than manual document reading.

Manager Comparison

As an Investment Analyst, I need to compare fund managers against each other and relevant benchmarks so I can build a defensible, data-driven shortlist without spending days in Excel.

Source Traceability

As a CIO, I need every AI-generated output to be fully traceable back to its source so I can present findings to the investment committee with complete confidence.

Workflow Customisation

As a CIO, I need the platform to learn and reflect my organisation's unique investment criteria and process so I can trust that AI recommendations are relevant to how we actually invest.

Passed-On Manager Monitoring

As an Investment Analyst, I need to systematically monitor managers we've passed on so I can learn from past decisions and identify whether any warrant re-engagement.

Work Product Generation

As an Investment Analyst, I need to generate first drafts of investment memos and screening notes automatically so I can focus my expertise on refining and deciding rather than writing from scratch.

Portfolio Exposure Visibility

As a CIO, I need real-time visibility into my portfolio's exposures, concentrations and passive bets so I can make proactive allocation decisions rather than waiting for quarterly operations reports.

Proactive Intelligence

As a CIO, I need the AI to proactively surface risks and opportunities I didn't know to look for so I can make better investment decisions and reduce the blind spots that come with a small team and a large coverage universe.

Frictionless Onboarding

As an Investment Analyst, I need to get up and running within weeks alongside my existing workflow so I can demonstrate value to senior leadership quickly without disrupting how the team operates.

Natural Language Query

As an Investment Analyst, I need to ask complex, domain-specific questions in natural language so I can get structured, actionable answers in minutes rather than spending days pulling data manually.

Problem statement

Critical knowledge about a GP is scattered across documents, emails and individual team members' heads. When someone leaves, that knowledge leaves with them.

Solution

A comprehensive GP Overview that consolidates everything the organisation knows about a manager — performance, team profiles, portfolio breakdown, relationship history and AI analysis — in one place.

Problem statement

LP teams track hundreds of fund managers across spreadsheets, CRMs and email threads with no single view of where every manager sits, what the AI thinks of them, or what needs attention next.

Solution

A centralised pipeline that organises every GP by stage — Watchlist through to Invested — with AI-generated scores, filtering, and dedicated views for GPs, Investment Vehicles and Co-Investments.

Problem statement

Every LP firm writes dozens of short-form DDs a year, and each one burns two to three days of analyst time on extraction, template-filling, and first-draft writing. Worse, the process producing them doesn't formally exist — it lives in analysts' heads and a shared template that quietly drifts when people leave.

Solution

Playbooks encode the firm's SFDD process as executable infrastructure. The analyst uploads the fund's documents; the agent extracts, composes, and drafts against the firm's own criteria; the analyst reviews and iterates; a signed-off report lands at the end. Same process, different reports — consistent by construction, defensible by design.

Problem statement

Preparing for manager meetings is time-consuming and inconsistent. Post-call notes sit in personal documents, never feeding back into the firm's institutional knowledge.

Solution

AI-powered Research Call Playbooks that guide analysts through pre-call preparation, structured note-taking and post-call synthesis — with outputs automatically stored against the GP record.

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